PR vs. Advertising

Here’s the difference between the two, intiendes?

Advertising PR Paid Placement Controlled – you have complete creative control Will run as often as you are willing to pay Creates Visibility Media-savvy consumers know it’s and ad, and tend to be skeptical Easy if you have $ to spend Free Placement Journalistic Slant – a journalist can write what they want – no matter how you position your story Usually only runs one or two times per story (there are exceptions) Create Credibility Viewed as a third party endorsement Time consuming, not easy, no guarantees

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